My name is Doron. I am a father of 2 kids and a husband. My day job is a software engineer, weekend/night job is owning and managing/maintaining real-estate properties, and other times being a father, family member, and friend. I also have a little time to do some stuff I like for myself, such as catching up on a favorite Sci-fi Netflix show.

The problem

I’ve worked at many startups my whole career. I’ve grown and managed large teams and also done hands on work myself. I constantly struggled to keep commitments I made to others, to remember to pay all the bills or take care of logistics, and to stop saying with my wife, and others, “It would be great if we did X” and never actually do X.

There had to be a better way

I learned after some time that if I didn’t allocated time on my Calendar to actually do something, it would not magically get done. So I started putting little blocks of time on my calendar to actually accomplish things. People who saw my calendar always said, “wow, you are so busy.” I wasn’t any more busy than anyone else, the difference is, I planned it on my calendar and it looked busy.

Surprisingly, this actually worked. Having a plan on my calendar to do something at a certain time helped me get stuff done. If someone was going to invite me to a meeting, they saw I was not available during certain times. So that was great!

It became really tedious

I found out quickly that I could only do this for short periods of time like a few days or a week. Often when I forgot to do something on my calendar, I would just forget about it. Some times there was an emergency and my little blocks to do stuff were skipped. I had to move 10-15 little calendar blocks. I also quickly discovered that my productive time was very limited. A task that I thought should be done in a day, took 3-4 days because I had meetings and other interruptions.This was very time consuming and annoying.

Software engineer to the rescue

Being a software engineer I knew I could apply what I knew to automate the whole thing and help other people in the same situation. What was impossible for a human being to do, would be easy for a computer. I saw some of my colleagues struggle with the same issues which further motivated me. I started working on the project a few hours a week outside my day job working as Founding CTO for an awesome Ad Tech startup.

I learned a lot of new ways to be more effective during my time in startups and I wanted to learn even more. I started reading a lot of books on the subject and quickly connected with several books which I found to be amazing and awesome. There is a lot of amazing stuff, natural laws kind of stuff, that I was surprised to learn. I learned there is a lot more to what I was trying to do than time management. I enjoyed what I learned and moved forward to apply it for myself. I also wanted to share it with others.

Working hard

At a certain point I figured out that I wanted to pursue this journey full time so I can make progress and get this off the ground. So I started Yomez and fully dedicated my work time to it.

I worked on the Yomez App for many months to get the initial system working, then recruited some friends and colleagues to start using it so we can see how people actually used it and if it would really help people and deliver on its promise. We learned a lot together, chartered new territory, and refined the product. We learned that it was different than other apps and did indeed provide value and was starting to help the folks who were using it.

Success!

Yomez helped many folks with different roles (Ad Tech CEO, Small Business Owner, Lawyer, Life Sciences Startup Founder) manage their work and personal time/goals (see what they are saying). As I write this story, and now that we have worked out some of the useful features of the app, we are starting a Beta test phase and opening the software to a bigger group of people! I look forward to serving many different folks as they are using Yomez and helping them focus on the things they truly care about, effectively.

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